Terms of Service for InsightPulse Analytics Ltd

Effective Date: 8 July 2026

1. Introduction and Acceptance of Terms

These Terms of Service ("Terms") govern the provision and use of the marketing analytics and related services offered by InsightPulse Analytics Ltd, a company incorporated in England and Wales, with its registered business address at InsightPulse Analytics Ltd, 24 St John's Street, London EC1M 4AY, United Kingdom ("InsightPulse Analytics Ltd", "we", "us", or "our").

By accessing, commissioning, purchasing, or otherwise using our services, you ("Client", "you", or "your") agree to be bound by these Terms. If you do not agree to these Terms, you must not use our services.

These Terms apply to all services provided by InsightPulse Analytics Ltd, including marketing performance reporting, customer segmentation analysis, campaign attribution modelling, conversion rate analysis, dashboard design and automation, and audience insights and trend analysis (collectively, the "Services").

2. Scope of Services

InsightPulse Analytics Ltd provides marketing-analytics services intended to help clients analyse performance, understand audiences, and improve decision-making. The exact scope, deliverables, timelines, assumptions, and fees for any engagement will be set out in a written proposal, statement of work, order form, email confirmation, or other written agreement between the parties (the "Service Order").

The Services may include, without limitation:

• marketing performance reporting and KPI analysis;
• customer segmentation analysis and audience profiling;
• campaign attribution modelling and channel performance assessment;
• conversion rate analysis and funnel optimisation insights;
• dashboard design, implementation, and automation;
• audience insights and trend analysis; and
• related advisory and reporting services agreed in writing.

Unless expressly agreed otherwise in writing, we do not provide legal, tax, financial, investment, or regulated professional advice. Any recommendations are provided for informational and strategic purposes only.

3. User Obligations and Responsibilities

You agree to:

• provide accurate, complete, and timely information necessary for us to deliver the Services;
• ensure that you have all rights, permissions, and lawful bases required to share data, content, and materials with us;
• maintain the confidentiality and security of any login credentials, access tokens, or accounts used in connection with the Services;
• co-operate reasonably with our requests for clarification, approvals, and access to relevant systems or data sources;
• use the Services only for lawful purposes and in accordance with these Terms and applicable law;
• not misuse, reverse engineer, copy, or interfere with our systems, reports, dashboards, or deliverables except as expressly permitted;
• review deliverables promptly and notify us of any issues, errors, or concerns within a reasonable time; and
• ensure that any use of our outputs, including business decisions made on the basis of our analysis, is subject to your own independent judgment.

You are responsible for the legality, accuracy, quality, and integrity of all data and materials you provide to us. We are entitled to rely on such data and materials without independent verification unless otherwise agreed in writing.

4. Payment Terms and Conditions

Fees for the Services will be as set out in the relevant Service Order or, if no Service Order applies, in our written quotation or invoice. Unless otherwise stated, all fees are exclusive of VAT and any other applicable taxes, which will be added where required by law.

• Invoices are payable within the period stated on the invoice, or if no period is stated, within 14 days of the invoice date.
• We may require advance payment, a deposit, or staged payments for certain projects.
• Late payments may result in suspension of the Services until all overdue amounts are paid in full.
• We reserve the right to charge statutory interest and compensation on overdue sums under the Late Payment of Commercial Debts (Interest) Act 1998, where applicable.
• You are responsible for all bank charges, transfer fees, and other payment-processing costs charged by your financial institution.

If you dispute any invoice, you must notify us in writing within 7 days of the invoice date, setting out the reasons for the dispute. You must pay any undisputed portion on time.

5. Cancellation and Refund Policy

Either party may cancel a Service Order in accordance with the notice provisions set out in that Service Order or, if none are set out, by giving reasonable written notice.

Where Services are cancelled by you after work has commenced, you remain liable for all fees and expenses incurred up to the effective cancellation date, including non-cancellable third-party costs and any work already performed.

Unless otherwise required by law or expressly stated in a Service Order, fees paid are non-refundable once work has commenced or deliverables have been prepared. Any refund, if applicable, will be limited to the portion of fees corresponding to Services not yet performed, less reasonable administrative and committed costs.

If we cancel a Service Order for reasons other than your breach, we will refund any prepaid fees for Services not yet performed, less any non-recoverable costs already incurred on your behalf.

Nothing in these Terms affects any mandatory consumer cancellation rights that may apply under UK law where you are acting as a consumer rather than in the course of business.

6. Liability Limitations

Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be limited or excluded under applicable law.

Subject to the above, InsightPulse Analytics Ltd shall not be liable for:

• loss of profits, revenue, sales, business, contracts, or anticipated savings;
• loss of data, goodwill, reputation, or opportunity;
• indirect, consequential, special, or punitive losses;
• losses arising from inaccurate, incomplete, or unlawful data supplied by you or third parties;
• decisions made or actions taken by you based on our reports, dashboards, or recommendations; or
• failures caused by third-party platforms, software, APIs, hosting services, or data sources outside our reasonable control.

To the fullest extent permitted by law, our total aggregate liability arising out of or in connection with the Services, whether in contract, tort (including negligence), misrepresentation, restitution, or otherwise, shall be limited to the total fees paid or payable by you to InsightPulse Analytics Ltd for the specific Service Order giving rise to the claim in the 12 months preceding the event giving rise to the claim.

We do not warrant that the Services will be uninterrupted, error-free, or suitable for every purpose. Analytics outputs are inherently dependent on the quality, completeness, and timeliness of underlying data.

7. Intellectual Property Rights

Unless otherwise agreed in writing, all pre-existing intellectual property rights in our methodologies, templates, software, processes, know-how, models, frameworks, and tools remain the property of InsightPulse Analytics Ltd or our licensors.

Upon full payment of all amounts due under the relevant Service Order, you will receive a non-exclusive, non-transferable licence to use the final deliverables we create specifically for you for your internal business purposes, unless a broader assignment or licence is expressly agreed in writing.

You must not reproduce, distribute, modify, resell, or publish our deliverables for external commercial use without our prior written consent, except to the extent necessary for your internal business operations or as permitted by law.

You warrant that any materials, data, branding, or content you provide to us do not infringe the rights of any third party and that you have the necessary rights to permit us to use them for the purpose of providing the Services.

8. Data Protection and Privacy

InsightPulse Analytics Ltd will process personal data in accordance with applicable UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

Where we process personal data on your behalf as a processor, the parties will comply with any applicable data processing agreement or written instructions. You acknowledge that, depending on the Services, we may process personal data relating to your customers, users, employees, or other individuals for analytics and reporting purposes.

In relation to data protection, you agree to:

• provide personal data to us only where you have a lawful basis to do so;
• ensure that any required privacy notices, consents, and disclosures have been made;
• co-operate with us in relation to data subject requests, security incidents, and regulatory enquiries where relevant;
• notify us promptly if you become aware of any actual or suspected data breach affecting data shared with us; and
• not instruct us to process personal data in a manner that would breach applicable law.

We will implement appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, or misuse. Further details about how we handle personal data may be set out in our privacy notice or a separate data processing agreement.

9. Force Majeure

Neither party shall be liable for any delay or failure to perform its obligations under these Terms to the extent caused by an event beyond its reasonable control, including but not limited to acts of God, fire, flood, epidemic, pandemic, war, terrorism, civil unrest, industrial disputes, power failure, internet or telecommunications outages, or failures of third-party platforms or data providers.

The affected party shall notify the other party as soon as reasonably practicable and use reasonable endeavours to mitigate the impact of the force majeure event. If such event continues for an extended period, either party may suspend or terminate the affected Service Order on written notice.

10. Changes to Terms

We may update these Terms from time to time to reflect changes in our Services, legal requirements, or business practices. Where changes are material, we will take reasonable steps to notify you, such as by email or by posting an updated version on our website.

The updated Terms will take effect from the date stated in the revised version. Your continued use of the Services after that date constitutes acceptance of the updated Terms.

11. Applicable Law and Jurisdiction

These Terms and any dispute or claim arising out of or in connection with them, their subject matter, or formation shall be governed by and construed in accordance with the laws of England and Wales.

The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms, subject to any mandatory rights applicable under UK law.

12. Contact Information

If you have any questions, complaints, or notices relating to these Terms or the Services, please contact us using the details below:

• Company: InsightPulse Analytics Ltd
• Address: InsightPulse Analytics Ltd, 24 St John's Street, London EC1M 4AY, United Kingdom
• Email: [email protected]
• Phone: +44 20 7946 5831

13. Severability Clause

If any provision of these Terms is held by a court or competent authority to be invalid, unlawful, or unenforceable, that provision shall be deemed modified to the minimum extent necessary to make it valid, lawful, and enforceable. If such modification is not possible, the relevant provision shall be deemed deleted.

Any invalidity or unenforceability of a provision shall not affect the validity and enforceability of the remaining provisions, which shall continue in full force and effect.

Entire Agreement: These Terms, together with any applicable Service Order, constitute the entire agreement between you and InsightPulse Analytics Ltd in relation to the Services and supersede any prior discussions, understandings, or agreements relating to the same subject matter, except where expressly stated otherwise in writing.